Analytics

Level 1 - Exploration

Understand Funnel Analysis

Taught by Marcus Rivera

About This Challenge

Learn how to analyze user funnels to identify conversion opportunities and optimize user journeys. This exploration covers funnel construction, analysis methods, and optimization thinking.

What You'll Learn

Understand funnel analysis concepts and why they matter for business growth
Construct meaningful funnels that reflect real user journeys
Identify drop-off points and diagnose their underlying causes
Spot optimization opportunities using segmentation and data patterns
Apply funnel thinking to improve conversion rates across channels

Challenge Content

17 lessons

Funnel Analysis Concepts

Welcome to Funnel Analysis

8 Min

What Is a Funnel and Why It Matters

7 Min

Key Funnel Metrics and Terminology

6 Min

Funnel Concepts Knowledge Check

10 Min

Constructing Meaningful Funnels

How to Define Funnel Steps

9 Min

Building Your First Funnel Step by Step

8 Min

Funnel Construction Tools and Platforms

6 Min

Design a Funnel for Your Product

25 Min

Drop-off Analysis and Diagnosis

Finding and Interpreting Drop-off Points

10 Min

Root Cause Analysis for Funnel Drop-offs

8 Min

Segmentation in Funnel Analysis

7 Min

Drop-off Analysis and Segmentation Quiz

10 Min

Analyze a Sample Funnel for Drop-offs

25 Min

Optimization Opportunities

From Analysis to Optimization

9 Min

Optimization Strategies by Funnel Stage

8 Min

Funnel Optimization Assessment

10 Min

Create a Funnel Optimization Plan

30 Min

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Ratings & Reviews

Challenge Info

Level

Level 1 - Exploration

Subject

Analytics

Progress

Rewards

Requirements

No prior funnel analysis experience needed
Basic understanding of web analytics concepts is helpful
Familiarity with percentages and basic arithmetic

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