Languages

Level 2 - Application

Master Persuasive Communication

Taught by Dr. Marcus Chen

About This Challenge

Develop advanced persuasion skills for business communication that influences and motivates action. This challenge covers persuasion psychology, argument structure, objection handling, negotiation communication, and ethical influence techniques for professional contexts.

What You'll Learn

Apply core principles of persuasion psychology to craft compelling business messages
Structure arguments using proven frameworks that build credibility and motivate action
Handle objections effectively by acknowledging concerns and reframing perspectives
Communicate persuasively in negotiation settings while maintaining relationships
Practice ethical influence that respects audience autonomy and builds long-term trust

Challenge Content

25 lessons

The Psychology of Persuasion

Understanding How People Make Decisions

10 Min

Cialdini's Principles of Influence

8 Min

Emotional Intelligence in Persuasion

7 Min

Persuasion Psychology Knowledge Check

10 Min

Apply Persuasion Psychology Principles

25 Min

Structuring Persuasive Arguments

The Architecture of Compelling Arguments

10 Min

Classical Argument Frameworks

8 Min

Evidence and Credibility Building

8 Min

Argument Structure Knowledge Check

10 Min

Build Persuasive Arguments

30 Min

Handling Objections Effectively

Objections as Opportunities

8 Min

Understanding Objection Types

7 Min

The LAER Framework for Objection Handling

8 Min

Objection Handling Knowledge Check

10 Min

Practice Objection Handling

25 Min

Negotiation Communication

Persuasion in Negotiation Contexts

10 Min

Interest-Based Communication

8 Min

Difficult Conversation Techniques

8 Min

Negotiation Communication Knowledge Check

10 Min

Apply Negotiation Communication Skills

30 Min

Ethical Influence and Long-Term Trust

The Ethics of Persuasion

8 Min

Principles of Ethical Influence

8 Min

Building Long-Term Influence

7 Min

Ethical Influence Knowledge Check

10 Min

Develop Your Ethical Influence Approach

25 Min

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Ratings & Reviews

Challenge Info

Level

Level 2 - Application

Subject

Languages

Progress

Rewards

Requirements

Completion of Communication Styles or equivalent experience
Basic understanding of written and verbal communication principles
Willingness to practice and receive feedback on persuasive communication

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